EAT SMARTER

A food site of the next generation

An unhealthy diet and excess weight are some of the major problems of our times. Today, more than 70% of all diseases are diet-related. They are costing the state billions every year and present our health care system with a hard burden to carry.
EAT SMARTER will educate the users on healthy nutrition in a very popular way and show the users how they could live a more conscious life. Above all, we would like to do away with the prejudice that a healthy diet has to taste bad. The concept for EAT SMARTER was developed over a two-year-period supported by numerous physicians and scientists.

Contents:
  • More than 1,000 recipes, exclusively designed and photographed
  • With step-by-step pictures the recipes can be easily followed
  • Video cookery classes with a clear focus on a healthy diet,   presented by Cornelia Poletto
  • Search tools for recipes – as never seen before
  • Video tips from nutrition experts
  • Web 2.0 - EAT SMARTER offers e.g. the digital shopping list    and the digital cookbook
  • EAT SMARTER ‘to go’ with the iPhone app
  • Magazine features on nutrition, wellness and exercise
    EAT SMARTER - basics





    PageImpressions:
    8.757.057
    Visits:
    556.587
    IVW AUGUST 2010