• Cross-Media
• Ad Specials
• Creation & Production
• Presenting Your Topic
• Targeting
  • Print
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  • Multi-Channel
• Measuring Success

Print

Split-run advertising

 

For various reasons, the use of a medium can be regionally limited or multiplied. Since all traditional advertising media can be planned by region, when selecting media for a regional media mix one should consider the specific performance of each individual medium. In the case of magazines, this means:

• Precisely addressing the right target group plus exposure control - this applies to both target group media and basic advertising media
• Intensive advertising / high involvement / active perception of advertising contents
• Possibility to communicate complex messages
• Multiple exposure opportunities due to the multiple use of magazines
  

With the possibility of split-run advertising DER SPIEGEL offers you all of these benefits for your regional campaign.

You can find rates und dates under Partners & Rates.

Female subscribers

Are you aiming at reaching the female readers of DER SPIEGEL exclusively?
Since April 2010, we are offering the opportunity to selectively address the target group of female subscribers of DER SPIEGEL with advertisements and loose, bound or bound-in inserts. Benefit from this opportunity to specifically communicate with this attractive target group.  

  Female subscribers

In-flight copies

Week after week, approx. 65,000 copies of DER SPIEGEL are handed out in the Business Class of Lufthansa and other airlines. DER SPIEGEL allows you to split-run advertisements in these in-flight copies and so specifically approach this premium target group.

 In-flight copies